Artificial Neural Network and Analytical Hierarchy Process Integration: A Tool to Estimate Business Strategy of Bank

Objective – The disruption has been occurring in financial services. Thus, rethinking a new strategy for banking is needed to make sustainable innovation organizations. Studies mentioned that formulating very costly, time-consuming, and comprehensive analysis. purpose of this study present an integrated intelligence algorithm estimating the bank’s Indonesia. Methodology This used integration model between two modules. basic modules, called Artificial Neural Network (ANN) Analytical Hierarchy Process (AHP). AHP capable handling multi-level decision-making structure with use five expert judgments pairwise comparison process. Meanwhile, ANN utilized as inductive discovering predictive bank explain strategic factors which improved forward. Findings Novelty empirical results indicate was proved predict business scenarios. Strategy 5 best choice Innovate Like Fintechs (ILF) most factor consideration. appropriate condition factors. framework can be implemented help bankers decide on operations. Type Paper: Empirical JEL Classification: M15, O32. Keywords: Bank’s strategy, ANN, AHP, BSC, Reference paper should made follows: Ristyawan, M.R. (2021). Integration: A Tool Estimate Business Bank, Journal Finance Banking Review, 5(4): 01 09. https://doi.org/10.35609/jfbr.2021.5.4(1)